Measurement
Measurement Bias refers to errors or inaccuracies in the measurement of variables, which can undermine the validity of research outcomes. Causes vary across data types, with- poorly designed questions or respondents’ lacking engagement with the questionnaire leading to response biases and distorted responses in survey data,
- challenges of matching observable digital behaviors with theoretical concepts and measurement inconsistencies across platforms affecting digital behavioral data, and
- inconsistencies in construct specification or varying measurement standards between different datasets impacting the overall validity of linked data.
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